Canon U.S.A. Awarded “Best Marketing Strategy” by the Independent Dealer Community

BY IN News

Canon U.S.A. Awarded “Best Marketing Strategy” by the Independent Dealer Community at The Cannata Report’s 31st Annual Awards and Charities Dinner


The dealers have spoken. Based on the responses of The Cannata Report‘s Annual Dealer Survey, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that it has received the publication’s 2016 Frank Award for “Best Marketing Strategy.” Presented at the Cannata Report‘s 31st Annual Awards & Charities Dinner, this award is given to the manufacturer of independent workflow products and office solutions whose strategy, through its promotional campaigns or targeting of a particular product or market segment, resonates most highly with the dealer community.

“Introduced for the first time last year, the award for ‘Best Marketing Strategy’ is a testament to the winning manufacturer’s ability to create a marketing strategy that gains the confidence of the independent dealer channel. We congratulate Canon U.S.A. on receiving this year’s award, and look forward to seeing the Company continue this momentum with the independent dealer community,” said Frank Cannata, founder, president and CEO of The Cannata Report.

“As our valued partners, our dealers have always been an integral part of Canon’s business strategy,” said Toyotsugu Kuwamura, executive vice president and general manager, Business Imaging Solutions Group, Canon U.S.A., Inc. “We are pleased that our marketing campaigns have been well-received by the dealer channel. By delivering professional, reliable service and outstanding performance to our customers, our partners help to bring the Canon vision to life, and we are proud to offer a marketing strategy they can stand behind.”

The Cannata Report’s Annual Awards & Charities Dinner was held at the Westminster Hotel in Livingston, New Jersey and successfully raised and pledged $180,000 for the benefit of the Jackie Ritschel Memorial Endowment for Cancer Research and Treatment at Hackensack University Medical Center and Adopt-a-Soldier Platoon, Inc.

About the Cannata Report

Since its launch in 1982, The Cannata Report has been the leading business technology trends resource for the independent business, imaging and workflow solutions dealer channel distinguished for its industry-renowned editorial and analyses, it has subscribers throughout the U.S. and in nine countries worldwide. The Cannata Report’s media portfolio is anchored by its signature print edition and website

www.TheCannataReport.com. TCR is on all social media channels including Facebook, Twitter, LinkedIn and YouTube. The Cannata Report is owned and operated by parent company Marketing Research Consultants LLC.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine’s World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.

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